Part Two Ideas

Exercise -Writing a brief.

I have chosen andy Ward, who illustrates for the Daily Mail, mostly because I find his illustrations fit perfectly with the articles. They are colourful, humorous, simple, yet convey the necessary information that draws your are high to the article.

The brief needs to include:-

What the illustrator is being asked to do.

Why are the client wants the illustration-what is it for?

Who the target audience is.

Where it will be reproduced and at what size.

Whether there are any restrictions as to colours they can use.

Whether it will stand alone or be used with text.

When they want to see the initial ideas, visuals and the finished artwork.

The brief-Daily Mail

An illustration is needed to accompany an article in the Femail section on how modern life is affecting young women called speech ' so stressed'.

The intended audience for this article is in the 21-40 age bracket.

The image will be positioned centrally on page and will need to be at least 3 column widths in size.

There will be no text to be placed on the image, so it must give enough information, visually, for our readers to understand what the article is about.

There should be pleased elements:

Alcohol

a mobile phone

children

home

car

food/cooking

I would like to see these elements illustrated so that they are circling her.

How you choose to illustrate them is up to you, but these elements must be easily recognisable.

Bright colours are essential, they must be eye-catching, drawing the readers in, but they should also be feminine. The female character, should be slim, larger than the other elements around her, and within the 21-40 age bracket. She must looks stressed, perhaps have steam coming out of her ears-she must look like she isn't coping with her life.

Looking at your past work, a computer-generated image would be best, as you would be able to get the right finish, colour wise, which you are very adept at. It must have a comic element, but still keep the seriousness of what the article is about, which is to highlight how all of these pressures are having a detrimental effect on today's young women in their health, their finances, and their relationships.