I chose the phrase 'reaching retirement', and firstly made a spider diagram to produce more words to work with.
From this I came up with some very basic sketches, not too detailed, but enough detail in them that you could further develop, I added a bit of colour just so you could see what the items were meant to be.
When I had drawn several sketches around this idea, I showed them to someone else, to see if they could identify what they were about, they had no trouble, even though the illustrations were very raw and basic.
I feel that the results were good from this exercise, but I was unused to not producing a more finished illustration. If I was to take one of the ideas further I think the one I might have gone with would have been the last one, with the businessman running through the retirement tape, throwing his briefcase in the air as he does so.
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