Assignment 2 - Point of Sale

The brief for this assignment was to create images that could be used in a campaign for a supermarket to package and promote a range of seasonal foods.

I started off with two mood boards, one for 'autumn' and one for 'summer', gathering images from the internet, to spark off some ideas.

I tried out some colour sketches, so that I could decide whether I was going to use fruit/vegetables or both.

After doing the colour work, I did a couple of rough sketches, trying out some ideas for the illustration layouts.  The autumn one set in a vineyard, and the summer one in a  meadow.  But as my ideas began to take shape I changed my mind on both of these.

  

Next came the idea of making things simpler, by just having  a still life arrangement, with lettering underneath.

This last illustration for the autumn one I decided was too busy, so I went with a different more simple layout, using a basket filled with grapes, and pears and apples in front of it.

The 'summer' illustration was going to be based around a jug and bowl set with fruit tumbling out of the jug into the bowl, with other fruit sitting around the outside.

To obtain the bright colours I used acrylic paint, building up the colour of the fruit as I went.

Summer

Autumn

After experimenting with layouts, colour and content I am very pleased with the outcome of both the Summer layout and the Autumn layout.  I have shown many people both designs, during the art club sessions that I attend, and they agree that the colours are bright, and eye-catching.

In conclusion, it is better to try out several different ways of doing a brief, using the mood boards as a way of researching, but also asking public opinion, have been important factors for me in this assignment, because at the end of the day the public are the ones that will have to be enticed by the display, and if it isn't right it will not encourage them to buy.