Exercise A Menu Card

For this exercise I gathered some images of logos used on menus, including some very modern clip art designs.

Using these images, I drew a spider diagram, with as many types of fish and seafood I could think of.

I sketched out a few types of fish, trying out some ideas as basic thumbnails.

I chose to work at five times the final image size, so that I could use a looser style of painting, with watercolour, wetting the paper first, so that the colours ran into each other, giving the image a contemporary feel to it.

Once the image was dry, I flicked extra colour on to it, with a stiff bristled toothbrush, before scanning it and reducing it to the final image size.

The logo does work well, although the colours have not reproduced well through my printer, but you can see the nature of the design well.

Overall, printer colour differences aside, this image is simple and direct, which I think is important for a logo design.